Products from many other Western brands are also still available on Wildberries. Inditex has stopped sending products to Russia since the suspension, the source added. It was not immediately clear which distributors Wildberries was referring to.Ī source close to Inditex said the items being sold by Wildberries were clearance stocks that were already in Russia when it suspended activities there. "We are buying goods that we sell from Wildberries without intermediaries, only directly from producers or official distributors," Wildberries said in a statement on Tuesday. Other Inditex brands, Massimo Dutti and Pull&Bear, were also available on Wildberries, which said it would continue offering such goods to Russian consumers. Inditex is one of many Western brands to shutter stores and suspend operations in response to Russia's actions in Ukraine, but the continued sale of some of its products highlights the difficulties companies face in keeping control of their brands. The TASS news agency reported on Tuesday that Zara items were being sold on Wildberries, which the Russian company confirmed. France is among its main markets.June 14 (Reuters) - Russian e-commerce leader Wildberries is still selling clothes from Inditex (ITX.MC) brands that have suspended operations in the country, including the Spanish group's main Zara label. This company, whose mobile apps sell Chinese products at cut-rate prices, did not start from Russia, but it was founded in 2016 by Russian entrepreneur Ilya Shirokov. The international successes of JOOM are also noteworthy. While focusing mainly on China-to-Russia sales, market leader AliExpress Russia (a joint property of Alibaba, Mail.Ru Group, Megafon and sovereign fund RDIF) also provides Russian merchants with international sales opportunities. However, Ozon, which made a triumphant NASDAQ IPO in late 2020, has no in-house logistic infrastructure outside Russia. Wildberries reported total sales of more than $6bn in 2020 (up from $3.3mn in 2019, according to DataInsight).Įmerging outbound e-commerce Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. While cross-border sales to Russia account for several billion US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the US, Israel and other countries. Thanks to local logistics partnerships, Wildberries provides home deliveries by courier in the three countries as well and pickup point deliveries in France and Spain, with 2,500 and 1,900 pickup points respectively, as reported by Russian publication Retail & Loyalty. “We offer a large assortment of items from various manufacturers, from famous global brands to small local businesses, and we are open to partnerships with entrepreneurs from all countries,” Vyacheslav Ivaschenko, director of development, was quoted as saying. Through localized web and mobile interfaces ( France, Italy, Spain), online shoppers from these three countries can access more than four million products from some 40,000 brands - from fashion items, to electronic and household appliances, to books, to sports items, to cosmetics and more, bne IntelliNews reports. In late February Wildberries, the number one Russian e-commerce company, launched in three new EU countries: France, Italy and Spain – just weeks after its debut on German soil.
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